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Published August, 2020
South America Pet Food Market- Size, Trends, Competitive Analysis and Forecasts (2020-2025)

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Pet care is booming in the South America region. Brazil is the primary market for the pet food industry, with one of the largest pet populations in the world. Pets are also popular in other South American countries such as Argentina, Colombia, Chile, among others. The expenditure on pets has increased by 45% in the last decade in the region. The pet food industry has witnessed substantial growth with economic prosperity and growing pet adoption in the previous decade. All product segments are available in most of the retail chains, with the super-premium food supply sold mostly in Brazil. The South America pet food market was worth $10.7 billion in 2019 and is forecasted to grow at a CAGR of 4.3% from 2020 to 2025.

Rapid urbanization, an increase in disposable income, and a shift towards nuclear families are driving more people to adopt pets. Also, catching up is the trend of the humanization of pets. Many younger couples are delaying childbirth and increasingly adopting pets. These trends are encouraging higher spending on pet care and giving rise to opportunities to commercialize pet products and services. Brazil had the second largest pet population in the world in 2019. Brazil is the second-largest pet food market in the world, with a market value of $7.4 billion in 2019. The pet food has become an essential item in the country; as a result, the industry is flourishing in the weaker economic situation. The irreplaceability of pet food to table scraps entails the pet food industry with robust growth prospects.

Argentina is also among the biggest pet-loving countries in the world. A favorable demographic situation, such as a growing young population and one-person households, has triggered increased pet adoption in Argentina. More pet owners are switching to commercial pet food from table scraps. The pet food industry has grown by 170% in the last decade in Argentina. The Argentina pet food market is estimated to grow at a CAGR of 4.1% from 2020 to 2025.  

The population pyramid in Chile indicates a future demographic bonus. Along with the demographics, the strengthening economic situation is also estimated to boost pet adoption and, consequently, pet food adoption in the country. The market is predominantly concentrated among domestic players. Chile is the most lucrative market in the South America region for international players due to the economic growth and vast untapped market.

Dog food is the most dominant pet food type in the South America region. Dry dog food, due to low prices and convenience of storage, is the most popular product category.  Total Alimentos, Premier Pet, Nestle Purina, Mars Pet Care, NutriPro, Nicoluzzi Rações, Mogiana Alimentos, Lupus Alimentos, Italcol, Grupo Pilar, Alimentos Montes de Oro, Empresas Carozzi, among others are the major manufacturers in South America. The producers are strategizing to increase brand awareness by organizing pet events, sponsoring sports events, sampling at vet clinics & pet stores, and social media campaigns. Collaborations with supermarkets, grocery stores, mom and pop shops, and pet shops to strengthen distribution channels is another major strategy adopted by manufacturers.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry

1. Introduction                                                                  

        1.1 Research Methodology                                                          

        1.2 Scope of the Study                                                               

        1.3 Assumptions                                                        

2. Summary                                                                      

        2.1 Market Summary By Type                                                     

        2.2 Market Summary by Geography                                             

3. Industry Dynamics                                                                 

        3.1 Drivers                                                        

                3.1.1 Snowballing pet population                                         

                3.1.2 Growing Trend of Pet Humanization                             

                3.1.3 Increasing demand of Therapeutic pet food                  

        3.2 Restraints                                                            

                3.2.1 Growing/Perceived connotation between pet food and obesity                                                

                3.2.2 Nutritional Sustainability                                             

                3.2.3 Supply Chain Challenge in developing countries            

        3.3 Opportunities                                                               

                3.3.1 Organic and natural pet food                                              

                3.3.2 Innovative Packaging                                                 

                3.3.3 Growth in Internet Retailing                                        

        3.4 Porter’s Five Forces Analysis                                                  

                3.4.1 Bargaining power of Suppliers                                     

                3.4.2 Bargaining power of Buyers                                        

                3.4.3 Degree of Competition                                                

                3.4.4 Threat of Substitution                                                 

                3.4.5 Threat of new entrants                                                       

        3.5 Future Trends in the Industry                                                

        3.6 Value Chain Analysis                                                             

        3.7 Industry Policies & Regulations                                                      

        3.8 Market Innovations                                                               

4. Market Size and Forecast                                                                

        4.1 Market Share, By Pet Types                                                  

                4.1.1 Dog Food                                                  

                4.1.2 Cat Food                                                   

                4.1.3 Bird Food                                                  

                4.1.4 Others                                                      

        4.2 Market Share, By Product Type                                                      

                4.2.1 Dry Food                                                  

                4.2.2 Wet Food                                                  

                4.2.3 Veterinary Diets                                                 

                4.2.4 Treats & Snacks                                                

                4.2.5 Raw Food                                                 

                4.2.6 Organic                                                    

        4.3 Market Share, Pricing                                                           

                4.3.1 Economic                                                  

                4.3.2 Premium                                                   

                4.3.3 Super-premium                                                 

        4.4 Market Share, Ingredients                                                             

                4.4.1 Animal Derivatives                                                     

                4.4.2 Fish Derivatives                                                 

                4.4.3 Fruits & Vegatables                                                    

                4.4.4 Cerelas & Cereal by products                                              

                4.4.5 Fats & Oils                                                

                4.4.6 Additives                                                  

                4.4.7 Others                                                      

        4.5 Market Share, Additives                                                        

                4.5.1 Vitamins                                                   

                4.5.2 Minerals                                                   

                4.5.3 Amino Acids                                                      

                4.5.4 Antioxidants                                                      

                4.5.5 Antimicrobials                                                    

                4.5.6 Colorants                                                  

                4.5.7 Emulsifiers & Stabilisers                                              

                4.5.8 Flavors                                                     

                4.4.9 Others                                                      

        4.6 Market Share, Distribution Channel                                         

                4.6.1 Pet Shops                                                 

                4.6.2 Mass Markets                                                    

                4.6.3 Internet Retailing                                                       

                4.6.4 Veterinanry Clinics                                                     

                4.3.5 Others                                                      

5. Country Market Share                                                                     

        5.1 South America                                                             

                5.1.1 Brazil                                                

                5.1.2 Argentina                                                  

                5.1.3 Colombia                                                  

                5.1.4 Chile                                                

                5.1.5 Others                                                      

6. Competitive Analysis                                                                       

        6.1 Market Share Analysis                                                           

        6.2 Growth Strategies of leading players                                               

        6.3 Investment and Development Prospects                                 

                6.3.1 Investment in past five years                                              

                6.3.2 Investment Opportunities                                           

        6.4 Competition Pattern                                                              

                6.4.1 Concentration Ratio                                                    

                6.4.2 Industry Competition                                                  

        6.5 Price Trend Analysis                                                             

                6.5.1 Product Classifications and Their Prices                

                6.5.2 Factors Influencing Prices                                           

7. Company Profiles                                                                   

        7.1 Mars Inc                                                             

        7.2 Nestle SA                                                            

        7.3 Hills's Pet Nutrition                                                       

        7.4 Uni-Charm Corp                                                           

        7.5 Nutriara Alimentos Ltda                                                         

        7.6 Invivo NSA                                                          

        7.7 Agrolimen SA                                                               

        7.8 Mogiana Alimentos SA                                                           

        7.9 Heristo AG                                                           

        7.10 Deuerer                                                             

        7.11 Wellpet                                                              

        7.12 J.M. Sucker                                                        

        7.13 Diamond Pet Foods                                                             

        7.14 Blue Buffalo                                                       

        7.15 Merrick Pet Care