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Published August, 2020
Africa Pet Food Market- Size, Trends, Competitive Analysis and Forecasts (2020-2025)

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Changing demographics and economic growth in Africa has led to rising household consumption, which is expected to reach $2.5 trillion by 2030. The urbanization rate in Africa is at 37% and forecasted to be the fastest urbanizing region in the world. The growing young population and urbanization are changing the consumption pattern and dietary habits, leading to increased consumption of packed food. The urban population is also becoming further inclined to own pets. A concomitant fallout is a massive increase in demand for pet food, health products, and accessories. The Africa pet food market provides substantial growth prospects and is forecasted to grow at a CAGR of 4.2% from 2020 to 2025.

Demand Driving Factors

Africa’s emerging economies present growth opportunities for global businesses for expansion and distribution. Seven countries—Nigeria, Ethiopia, the Democratic Republic of Congo, Egypt, Tanzania, Kenya, and South Africa—will hold half of the continent’s population. The rising income levels among all socioeconomic groups and increasing pet adoption is encouraging more pet food manufacturers to introduce their products to the continent.

Financial stability and urbanization are changing consumer preferences and thus modernizing the food systems. Food environments in Africa are changing swiftly, with modern retailers—such as supermarkets, hypermarkets, and fast-food restaurants—sprawling in major cities. The shift from traditional markets to modern supermarkets has made the distribution of pet food easy and also helped expand consumer awareness about pet food. All these factors are accelerating the demand for pet food in Africa.

Factors Obstructing Growth

The preference of pet owners to feed pets relatively inexpensive home-cooked meals, rather than store-bought pet food is hindering the growth of the market. Low awareness about the high nutritional value of manufactured pet food and the high cost is also resulting in pet food having a ‘low calorific coverage’ (share of stomach) among pets. The steady and continuous supply of quality raw materials is a struggle in Africa, as farmers don’t stay loyal to one buyer. As a result, the pet food manufacturers face difficulty in maintaining a smooth production process and quality of products, hindering the supply of pet food in Africa. Moreover, the dominance of informal trade and the vast rural population makes distribution a complex exercise.

South Africa, Egypt, Nigeria occupy 70% of market share

South Africa is the dominant market for pet food in Africa. The country also acts as a hub for pet food distribution across the continent. With rising economic stability in Egypt and Nigeria, the demand for pet food is also growing. Dog food is the most dominant pet food category in the region. The pet owners prefer to buy dry food due to its cheaper cost. Dry food holds a dominant market share; however, the demand for snacks and treats is slowly rising. Supermarkets, vet clinics, and pet shops are the major points of distribution of pet food among all major countries.

Competitive Landscape

The pet food industry in Africa is fragmented among both international and local manufacturers. Nestle Purina, Mars Pet Care, and Royal Canin are key international pet food players in the market. Pet food brands are investing heavily in marketing at events/ pet shows, sampling at vet clinics and pet stores, discounts, awareness drives, etc. to create brand awareness and acquire customers. Manufacturers are also collaborating with supermarkets, grocery stores, and pharmacies in addition to veterinary clinics and pet shops to strengthen distribution channels.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry

1. Introduction                                                                  

        1.1 Research Methodology                                                          

        1.2 Scope of the Study                                                               

        1.3 Assumptions                                                        

2. Summary                                                                      

        2.1 Market Summary By Type                                                     

        2.2 Market Summary by Geography                                     

3. Industry Dynamics                                                                 

        3.1 Drivers                                                        

                3.1.1 Snowballing pet population                                         

                3.1.2 Growing Trend of Pet Humanization                             

                3.1.3 Increasing demand of Therapeutic pet food                  

        3.2 Restraints                                                            

                3.2.1 Growing/Perceived connotation between pet food and obesity                                                

                3.2.2 Nutritional Sustainability                                             

                3.2.3 Supply Chain Challenge in developing countries            

        3.3 Opportunities                                                               

                3.3.1 Organic and natural pet food                                              

                3.3.2 Innovative Packaging                                                 

                3.3.3 Growth in Internet Retailing                                        

        3.4 Porter’s Five Forces Analysis                                                  

                3.4.1 Bargaining power of Suppliers                                     

                3.4.2 Bargaining power of Buyers                                        

                3.4.3 Degree of Competition                                                

                3.4.4 Threat of Substitution                                                 

                3.4.5 Threat of new entrants                                                       

        3.5 Future Trends in the Industry                                                

        3.6 Value Chain Analysis                                                             

        3.7 Industry Policies & Regulations                                                      

        3.8 Market Innovations                                                               

4. Market Size and Forecast                                                                

        4.1 Market Share, By Pet Types                                                  

                4.1.1 Dog Food                                                  

                4.1.2 Cat Food                                                   

                4.1.3 Bird Food                                                  

                4.1.4 Others                                                      

        4.2 Market Share, By Product Type                                                      

                4.2.1 Dry Food                                                  

                4.2.2 Wet Food                                                  

                4.2.3 Veterinary Diets                                                 

                4.2.4 Treats & Snacks                                                

                4.2.5 Raw Food                                                 

                4.2.6 Organic                                                    

        4.3 Market Share, Pricing                                                           

                4.3.1 Economic                                                  

                4.3.2 Premium                                                   

                4.3.3 Super-premium                                                 

        4.4 Market Share, Ingredients                                                     

                4.4.1 Animal Derivatives                                                     

                4.4.2 Fish Derivatives                                                 

                4.4.3 Fruits & Vegatables                                                    

                4.4.4 Cerelas & Cereal by products                                              

                4.4.5 Fats & Oils                                                

                4.4.6 Additives                                                  

                4.4.7 Others                                                      

        4.5 Market Share, Additives                                                        

                4.5.1 Vitamins                                                   

                4.5.2 Minerals                                                   

                4.5.3 Amino Acids                                                      

                4.5.4 Antioxidants                                                      

                4.5.5 Antimicrobials                                                    

                4.5.6 Colorants                                                  

                4.5.7 Emulsifiers & Stabilisers                                              

                4.5.8 Flavors                                                     

                4.4.9 Others                                                      

        4.6 Market Share, Distribution Channel                                         

                4.6.1 Pet Shops                                                 

                4.6.2 Mass Markets                                                    

                4.6.3 Internet Retailing                                                       

                4.6.4 Veterinanry Clinics                                                     

                4.3.5 Others                                                      

5. Country Market Share                                                                     

        5.1 Africa                                                          

                5.1.1 South Africa                                                      

                5.1.2 Egypt                                                       

                5.1.3 Nigeria                                                     

                5.1.4 Others                                                      

6. Competitive Analysis                                                                       

        6.1 Market Share Analysis                                                           

        6.2 Growth Strategies of leading players                                       

        6.3 Investment and Development Prospects                                 

                6.3.1 Investment in past five years                                              

                6.3.2 Investment Opportunities                                           

        6.4 Competition Pattern                                                              

                6.4.1 Concentration Ratio                                                    

                6.4.2 Industry Competition                                                  

        6.5 Price Trend Analysis                                                             

                6.5.1 Product Classifications and Their Prices                        

                6.5.2 Factors Influencing Prices                           

7. Company Profiles                                                                   

        7.1 Mars Inc                                                             

        7.2 Nestle SA                                                            

        7.3 Hills's Pet Nutrition                                                       

        7.4 Uni-Charm Corp                                                           

        7.5 Nutriara Alimentos Ltda                                                         

        7.6 Invivo NSA                                                          

        7.7 Agrolimen SA                                                               

        7.8 Mogiana Alimentos SA                                                           

        7.9 Heristo AG                                                           

        7.10 Deuerer                                                             

        7.11 Wellpet                                                              

        7.12 J.M. Sucker                                                        

        7.13 Diamond Pet Foods                                                             

        7.14 Blue Buffalo                                                       

        7.15 Merrick Pet Care