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Published August, 2020
Europe Pet Food Market- Size, Trends, Competitive Analysis and Forecasts (2020-2025)

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The population growth in Europe has been experiencing a negative trend. The birth rate has been decreasing and the average age of the population is increasing, leading to a growth in the number of older people. Moreover, the urbanization trend all over Europe, is leading to households with a single person, couples without children, and delayed parenthood. These demographic changes have brought pets into the role of a social partner or as a replacement for kids. Simultaneously changing lifestyles have also affected the consumption pattern of pet owners. The pet owners seek out healthy, nutritious human-like packaged pet food. The European pet food market is matured with stable demand. The growth in the market is driven by value growth arising from the humanization trend. The European pet food market was worth $30 billion in 2019 and is forecasted to grow at a CAGR of 3.9% from 2020 to 2025.

The pet population in Europe has been growing since the last decade. In 2019 around 81 million households owned at least one pet, a 16% growth since 2010. It is estimated that around 27% of the household own at least one cat, while 25% of the household own at least one dog. The European are not only adopting more pets but also are seeking nutritionally dense premium pet food with functional properties. All these factors are driving the pet food consumption in the European region. While the demand for pet food has been stagnant in most EU countries, the pet food market in the Eastern European region is undeveloped. The consumption of commercial pet food has been growing steadily in Eastern Europe, driving the European pet food market.

Dog food is the dominant pet food category in the region. The number of dogs has been decreasing due to vertical living and preferences for small pets. The dog food volume sales have been gradually declining due to the shift towards smaller dogs. The population of cats is increasing to fit small households, the busy lifestyle of owners, and also to facilitate socialization by keeping more than one cat. The cat food category is forecasted to grow at a faster CAGR from 2020 to 2025. Dry food is the dominant section in both cat and dog food; though, snacks and wet food are gaining more popularity with the growing demand for functional pet food.

Premium and Super-premium pet food account for significant market share in Europe. The manufacturers are introducing pet food products similar to human trends such as Organic, grain-free, vegan pet food. Supermarkets and pet shops are significant distribution sources of pet food as consumers can avail a wider variety of products. The online source of distribution is becoming popular among younger pet owners due to the heavy discounts offered and provision for convenient comparisons of products. The online source has also become popular among private label manufacturers as it saves costs on distribution, logistics and also offers wider reach to customers. Germany, U.K., Italy, France are major pet food manufacturers in Europe.

The pet food market in Europe is house to many multinational firms as well as small and medium manufacturers. Mars, Nestle Purina, Hill's Pet Nutrition, Wellpet, Royal Canin, and JM Sucker are the major players in the market. As of 2019, there are at least 132 pet food production companies and around 200 production plants in Europe. The major players are focused on segmentation to accommodate the pet owner's varied demands and expansion in Eastern Europe. Small players are strategizing to expand capacity, strengthen the distribution channel, and tap the export market. The private-label brands lead in innovating pet food products as per the latest human trends, such as organic, natural, grain-free, vegan, among others.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry

1. Introduction                                                                  

        1.1 Research Methodology                                                          

        1.2 Scope of the Study                                                               

        1.3 Assumptions                                                        

2. Summary                                                                      

        2.1 Market Summary By Type                                             

        2.2 Market Summary by Geography                                             

3. Industry Dynamics                                                                 

        3.1 Drivers                                                        

                3.1.1 Snowballing pet population                                         

                3.1.2 Growing Trend of Pet Humanization                             

                3.1.3 Increasing demand of Therapeutic pet food                  

        3.2 Restraints                                                            

                3.2.1 Growing/Perceived connotation between pet food and obesity                                                

                3.2.2 Nutritional Sustainability                                             

                3.2.3 Supply Chain Challenge in developing countries            

        3.3 Opportunities                                                               

                3.3.1 Organic and natural pet food                                              

                3.3.2 Innovative Packaging                                                 

                3.3.3 Growth in Internet Retailing                                        

        3.4 Porter’s Five Forces Analysis                                                  

                3.4.1 Bargaining power of Suppliers                                     

                3.4.2 Bargaining power of Buyers                                        

                3.4.3 Degree of Competition                                                

                3.4.4 Threat of Substitution                                                 

                3.4.5 Threat of new entrants                                                       

        3.5 Future Trends in the Industry                                                

        3.6 Value Chain Analysis                                                             

        3.7 Industry Policies & Regulations                                                      

        3.8 Market Innovations                                                               

4. Market Size and Forecast                                                                

        4.1 Market Share, By Pet Types                                                  

                4.1.1 Dog Food                                                  

                4.1.2 Cat Food                                                   

                4.1.3 Bird Food                                                  

                4.1.4 Others                                                      

        4.2 Market Share, By Product Type                                                      

                4.2.1 Dry Food                                                  

                4.2.2 Wet Food                                                  

                4.2.3 Veterinary Diets                                                 

                4.2.4 Treats & Snacks                                                

                4.2.5 Raw Food                                                 

                4.2.6 Organic                                                    

        4.3 Market Share, Pricing                                                           

                4.3.1 Economic                                                  

                4.3.2 Premium                                                   

                4.3.3 Super-premium                                                 

        4.4 Market Share, Ingredients                                                             

                4.4.1 Animal Derivatives                                                     

                4.4.2 Fish Derivatives                                                 

                4.4.3 Fruits & Vegatables                                                    

                4.4.4 Cerelas & Cereal by products                                              

                4.4.5 Fats & Oils                                                

                4.4.6 Additives                                                  

                4.4.7 Others                                                      

        4.5 Market Share, Additives                                                        

                4.5.1 Vitamins                                                   

                4.5.2 Minerals                                                   

                4.5.3 Amino Acids                                                      

                4.5.4 Antioxidants                                                      

                4.5.5 Antimicrobials                                                    

                4.5.6 Colorants                                                  

                4.5.7 Emulsifiers & Stabilisers                                              

                4.5.8 Flavors                                                     

                4.4.9 Others                                                      

        4.6 Market Share, Distribution Channel                                         

                4.6.1 Pet Shops                                                 

                4.6.2 Mass Markets                                                    

                4.6.3 Internet Retailing                                                       

                4.6.4 Veterinanry Clinics                                                     

                4.3.5 Others                                                      

5. Country Market Share                                                                     

        5.1 Europe                                                        

                5.1.1 U.K.                                                 

                5.1.2 France                                                      

                5.1.3 Germany                                                  

                5.1.4 Italy                                                 

                5.1.5 Spain                                               

                5.1.6 Russia                                                      

                5.1.7 Others                                                      

6. Competitive Analysis                                                                       

        6.1 Market Share Analysis                                                           

        6.2 Growth Strategies of leading players                                       

        6.3 Investment and Development Prospects                                 

                6.3.1 Investment in past five years                                              

                6.3.2 Investment Opportunities                                           

        6.4 Competition Pattern                                                              

                6.4.1 Concentration Ratio                                                    

                6.4.2 Industry Competition                                                  

        6.5 Price Trend Analysis                                                             

                6.5.1 Product Classifications and Their Prices                

                6.5.2 Factors Influencing Prices                                   

7. Company Profiles                                                                   

        7.1 Mars Inc                                                             

        7.2 Nestle SA                                                            

        7.3 Hills's Pet Nutrition                                                       

        7.4 Uni-Charm Corp                                                           

        7.5 Nutriara Alimentos Ltda                                                         

        7.6 Invivo NSA                                                          

        7.7 Agrolimen SA                                                               

        7.8 Mogiana Alimentos SA                                                           

        7.9 Heristo AG                                                           

        7.10 Deuerer                                                             

        7.11 Wellpet                                                              

        7.12 J.M. Sucker                                                        

        7.13 Diamond Pet Foods                                                             

        7.14 Blue Buffalo                                                       

        7.15 Merrick Pet Care