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Published January, 2020
Africa Agriculture Tractors Market- Size, Trends, Competitive Analysis and Forecasts (2019-2024)

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Until last decade, mechanization was a neglected element of agricultural and rural development polices in Africa. However, due to the implicit limitations in terms of energy and operational output associated with traditional methods of farming, more and more African countries are pushing for mechanized agriculture systems. The African farming systems is the least mechanized of all continents. Africa has less than 2 tractors per 1000 ha of agriculture land. The agriculture tractor market in Africa was worth $XX million in 2018 and is forecasted to grow at a CAGR of XX% during 2019-2024.

Demand Driving Factors of Agriculture Tractor Market

The African continent has been witnessing strengthening economic developments since last decade. The economic prosperity has been leading to a shift towards farm mechanization. The growing shortage and deteriorating quality of human labor in most countries is as a result of ageing farmer population and rural–urban migration of the able youth. Commercialization of agriculture, seasonal labor shortages, declining number of draught animals in SSA has also paved way for mechanized agriculture system. Moreover, the availability of fuel in small villages also complements the adoption of mechanization in agriculture. The increasing availability of complementary inputs such as improved seeds, fertilizers and water has also led to mechanized agriculture system. All these factors are creating conducive ecosystem for the agriculture tractor market in Africa.

Restraining Factors

Several factors are limiting the adoption of mechanization and hinder Government and private sector investments in farm mechanization. These factors include

  1. limited access to machinery and spare-parts supplies,
  2. Inadequate service centers and skilled repair mechanics
  3. Negligible customer service
  4. Macro factors such as political instability, elite capture, corruption affecting investments and imports.  


The Sustainable Development Goals of the African nations requiring protection of natural resources while producing food for the global growing population demands improved access to inputs such as seed, fertilizer and irrigation water, along with increased access to machinery. The agriculture in Africa is fragmented among many small land holders. The tractors suitable to small farm holdings such as two-wheeled tractors (2WTs) and their requisite accessories are the opportunity section in the region. Tractors designed for women is another opportunity segment.

The market has been segmented based on the-

End applications- Utility, Row crop, Garden type, Orchard type, Rotary tillers, and Implement carriers.

Horse Power- Below 40 HP, 40 HP-100 HP and Above 100 HP

Wheel Type- Two Wheel and Four Wheel

South Africa, Nigeria, Sudan, Egypt, Mali, Morocco, Niger, Zambia and Botswana are the major markets for Agriculture tractors and has witnessed fastest growth rate in Africa. The demand for agriculture tractors in other countries such as Gambia, Tanzania, Ethiopia, Rwanda, Senegal, and Malawi has been booming and is expected to strengthen towards the end of forecast period. With growing access to finance and parallel development of machinery markets and services, etc. Africa is expected to become the high growth agriculture tractors market. 

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market in key countries 
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry


1. Introduction                                                                                     

          1.1 Research Methodology                                                                     

          1.2 Scope of the Study                                                                          

          1.3 Assumptions                                                                         

2. Summary                                                                               

          2.1 Market Summary By Type                                                                          

          2.2 Market Summary by Geography                                                                            

3. Industry Dynamics                                                                            

          3.1 Drivers                                                                       

                   3.1.1 Growing access to subsidies and credits for Farm Machinery in Asia                 

                   3.1.2 Push for agriculture mechanization from policy makers                        

                   3.1.3 Focus to increase cropping intensity                                       

                   3.1.4 Dwindling agriculture laborers due to Urbanization                               

          3.2 Restraints                                                                   

                   3.2.1 Diminishing area under agriculture                                           

                   3.2.2 Increased number of fragmented landholding in Asia                           

                   3.2.2 Consolidating farmland under contract farming & co-operatives             

          3.3 Opportunities                                                                        

                   3.3.1 Growing emphasis on Precision farming                                            

                   3.3.2 Hill Agriculture                                                           

                   3.3.3 Gender friendly tools and Equipment                                                

                   3.3.4 Crop Specific Package of machines                                                  

          3.4 Porter’s Five Forces Analysis                                                                       

                   3.4.1 Bargaining power of Suppliers                                                         

                   3.4.2 Bargaining power of Buyers                                                            

                   3.4.3 Degree of Competition                                                         

                   3.4.4 Threat of Substitution                                                          

                   3.4.5 Threat of new entrants                                                                  

          3.5 Future Trends in the Industry                                                                      

          3.6 Value Chain Analysis                                                                        

          3.7 Industry Policies & Regulations                                                                    

          3.8 Market Innovations                                                                         

4. Market Size and Forecast                                                                             

          4.1 Market Share, By Types                                                                   

                   4.1.1 Utility Tractors                                                          

                   4.1.2 Row crop tractors                                                               

                   4.1.3 Garden Tractor                                                          

                   4.1.4 Orchard Tractor                                                                  

                   4.1.4 Rotary Tillers                                                            

                   4.1.5 Others                                                           

          4.2 Market Share, By Horse Power                                                                    

                   4.2.1 Below 40 HP                                                             

                   4.2.2 40 HP-100 HP                                                           

                   4.2.3 Above 100 HP                                                           

          4.3 Market Share, By Wheel Type                                                                     

                   4.3.1 Two Wheel                                                               

                   4.3.2 Four Wheel                                                              

5. Country Market Share                                                                                  

          5.1 Africa                                                                         

                   5.1.1 South Africa                                                              

                   5.1.2 Ethiopia                                                         

                   5.1.3 Nigeria                                                           

                   5.1.4 Others                                                           

6. Competitive Analysis                                                                                   

          6.1 Market Share Analysis                                                                      

          6.2 Growth Strategies of leading players                                                             

          6.3 Investment and Development Prospects                                                                 

                   6.3.1 Investment in past five years                                                          

                   6.3.2 Investment Opportunities                                                               

          6.4 Competition Pattern                                                                         

                   6.4.1 Concentration Ratio                                                             

                   6.4.2 Industry Competition                                                           

          6.5 Price Trend Analysis                                                                         

                   6.5.1 Product Classifications and Their Prices                                             

                   6.5.2 Factors Influencing Prices                                                               

7. Company Profiles                                                                              

          7.1 AGCO Corp.                                                                          

          7.2 Claas KGaA mbH                                                                   

          7.3 CNH Industrial N.V                                                                           

          7.4 Deere and Company                                                                        

          7.5 Deutz-Fahr                                                                           

          7.6 Escorts Limited                                                                      

          7.7 Kubota Corporation                                                                         

          7.8 Kuhn Group                                                                          

          7.9 Mahindra & Mahindra Ltd.                                                                           

          7.10 Tractors and Farm Equipment Ltd.                                                              

          7.11 Yanmar Company Limited