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Published August, 2020
North America Pet Food Market- Size, Trends, Competitive Analysis and Forecasts (2020-2025)

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North America dominates the global pet food market holding 42% of the market share. The pet food industry in the region has consistently demonstrated resilience across economic cycles. Pet ownership in North America has been growing steadily. The total dog and cat population in North America was estimated at 180 million in 2019. The pet humanization trend has proliferated across the region, leading to increased awareness about the healthy diet and increased spending on pet food. The continued expansion of the pet humanization trend has fueled premiumization in the pet food industry. The demand for natural food products and specialized formulas for different life-stages, breed sizes, special needs, and diet types has been multiplying. All these trends are driving the pet food demand in North America. The market is forecasted to grow at a CAGR of 4.1% from 2020 to 2025.

The U.S. is the dominant pet food consumer in North America, accounting for around 80% of the market share. The country is also home to major pet food manufacturers in the region. With rising pet adoption and increasing economic stability, Mexico provides tremendous growth potential to the pet food manufacturers. The country has witnessed a 25% growth in pet food consumption from 2015 to 2019. With the forecasted CAGR of 5.4% from 2020 to 2025, the country is the fastest-expanding pet food consumer in the region.  

Dog food is the dominant pet food type in North America. However, the growing adoption of small dogs and increasing preference of cats is dampening the dog food market growth. Cat food is projected to be the fastest-growing category from 2020 to 2025. Dry food is the most popular product category both in dog and cat food attributable to its low cost. Snacks & treats is the estimated fastest-growing product segment due to the growing demand from pet owners for natural, grain-free, organic pet food with functional health benefits.

The North America pet food market is also segmented based on distribution channels such as pet shops, supermarkets/hypermarkets, online channels, vet clinics, among others. The pet owners prefer to buy pet food from supermarkets as a one-stop place to buy all household consumer goods, availability of a wide range of products, and huge discounts. Pet stores are other most-visited channels to purchase pet food majorly for the availability of diverse product ranges. The online channel is becoming popular, especially among Millennials, and is forecasted to be the fastest-growing distribution channel in the coming decade. Super-premium products are the largest category in terms of value sales due to its high cost. With economic stability and humanization trend in the region, the consumers are buying premium products with functional properties. The premium segment is forecasted to be the fastest-growing segment among all pricing segment.

The North America pet food market is fairly fragmented among international players, private label brands, and local players. Nestle Purina, Mars Petcare, J.M. Smucker Co., Royal Canin, General Mills, Inc., Hill’s Pet Nutrition are major pet food manufacturers in the region. New product innovations in line with human trends is the most adopted strategy by the manufacturers. The new product launches in the region are mostly focused on clean labels, organic, grain-free, no preservatives and additives, breed/age specific, vegan, categories. Mergers and acquisition of successful labels/brands and production units is another strategy adopted in the market.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry


1. Introduction                                                                  

        1.1 Research Methodology                                                          

        1.2 Scope of the Study                                                               

        1.3 Assumptions                                                        

2. Summary                                                                      

        2.1 Market Summary By Type                                                     

        2.2 Market Summary by Geography                                     

3. Industry Dynamics                                                                 

        3.1 Drivers                                                        

                3.1.1 Snowballing pet population                                         

                3.1.2 Growing Trend of Pet Humanization                             

                3.1.3 Increasing demand of Therapeutic pet food                  

        3.2 Restraints                                                            

                3.2.1 Growing/Perceived connotation between pet food and obesity                                                

                3.2.2 Nutritional Sustainability                                             

                3.2.3 Supply Chain Challenge in developing countries            

        3.3 Opportunities                                                               

                3.3.1 Organic and natural pet food                                              

                3.3.2 Innovative Packaging                                                 

                3.3.3 Growth in Internet Retailing                                        

        3.4 Porter’s Five Forces Analysis                                                  

                3.4.1 Bargaining power of Suppliers                                                     

                3.4.2 Bargaining power of Buyers                                        

                3.4.3 Degree of Competition                                                

                3.4.4 Threat of Substitution                                                 

                3.4.5 Threat of new entrants                                                       

        3.5 Future Trends in the Industry                                                

        3.6 Value Chain Analysis                                                             

        3.7 Industry Policies & Regulations                                                      

        3.8 Market Innovations                                                               

4. Market Size and Forecast                                                                

        4.1 Market Share, By Pet Types                                                  

                4.1.1 Dog Food                                                  

                4.1.2 Cat Food                                                   

                4.1.3 Bird Food                                                  

                4.1.4 Others                                                      

        4.2 Market Share, By Product Type                                                      

                4.2.1 Dry Food                                                  

                4.2.2 Wet Food                                                  

                4.2.3 Veterinary Diets                                                 

                4.2.4 Treats & Snacks                                                

                4.2.5 Raw Food                                                 

                4.2.6 Organic                                                    

        4.3 Market Share, Pricing                                                           

                4.3.1 Economic                                                  

                4.3.2 Premium                                                   

                4.3.3 Super-premium                                                 

        4.4 Market Share, Ingredients                                                     

                4.4.1 Animal Derivatives                                                     

                4.4.2 Fish Derivatives                                                 

                4.4.3 Fruits & Vegatables                                                    

                4.4.4 Cerelas & Cereal by products                                              

                4.4.5 Fats & Oils                                                

                4.4.6 Additives                                                  

                4.4.7 Others                                                      

        4.5 Market Share, Additives                                                        

                4.5.1 Vitamins                                                   

                4.5.2 Minerals                                                   

                4.5.3 Amino Acids                                                      

                4.5.4 Antioxidants                                                      

                4.5.5 Antimicrobials                                                    

                4.5.6 Colorants                                                  

                4.5.7 Emulsifiers & Stabilisers                                              

                4.5.8 Flavors                                                     

                4.4.9 Others                                                      

        4.6 Market Share, Distribution Channel                                 

                4.6.1 Pet Shops                                                 

                4.6.2 Mass Markets                                                    

                4.6.3 Internet Retailing                                                       

                4.6.4 Veterinanry Clinics                                                     

                4.3.5 Others                                                      

5. Country Market Share                                                                     

        5.1 North America                                                              

                5.1.1 U.S.                                                 

                5.1.2 Canada                                                     

                5.1.3 Mexico                                                      

                5.1.4 Others                                                      

6. Competitive Analysis                                                                       

        6.1 Market Share Analysis                                                           

        6.2 Growth Strategies of leading players                                       

        6.3 Investment and Development Prospects                         

                6.3.1 Investment in past five years                                      

                6.3.2 Investment Opportunities                                           

        6.4 Competition Pattern                                                              

                6.4.1 Concentration Ratio                                                    

                6.4.2 Industry Competition                                                  

        6.5 Price Trend Analysis                                                             

                6.5.1 Product Classifications and Their Prices                        

                6.5.2 Factors Influencing Prices                                   

7. Company Profiles                                                                   

        7.1 Mars Inc                                                             

        7.2 Nestle SA                                                            

        7.3 Hills's Pet Nutrition                                                       

        7.4 Uni-Charm Corp                                                           

        7.5 Nutriara Alimentos Ltda                                                         

        7.6 Invivo NSA                                                          

        7.7 Agrolimen SA                                                               

        7.8 Mogiana Alimentos SA                                                           

        7.9 Heristo AG                                                           

        7.10 Deuerer                                                             

        7.11 Wellpet                                                              

        7.12 J.M. Sucker                                                        

        7.13 Diamond Pet Foods                                                             

        7.14 Blue Buffalo                                                       

        7.15 Merrick Pet Care