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Published July, 2018
Africa Food Fortifying Agents Market- Size, Trends, Competitive Analysis and Forecasts (2019-2024)

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The Africa food fortifying agent market is in early introduction stage with the consumer base confined to the upper middle class of stable economies in Africa. The market is forecasted to grow at a CAGR of 3.5% during the forecast period 2019-2024. The ready acceptance of fortified food products by consumers is the major driving force of the market. The World Health Organization (WHO) target to reduce malnutrition in Africa is met by supplying fortified base foods, thereby pushing the consumption of fortified foods. The booming food processing and retail industry aid the growth of fortified food segment in the region. However, the market is in the nascent stage and is hindered by low purchasing power parity of consumers.

Cereal-based fortified foods and fortified milk segment account for major market share in Africa. Fortified biscuits, noodles are forecasted to be the fastest growing segments. Fortified infant formula is the opportunity segment in the region.

The Africa food fortifying agents market is segmented by type into minerals, vitamins, carbohydrates, lipids, prebiotics, probiotics, and other types. The vitamin segment accounts for major market share largely due to the push from Governments to reduce malnutrition and public awareness about the diseases arising from vitamin deficiency. Minerals are another most used agent to fortify food and beverages.

South Africa and Nigeria are the major consumers of fortified foods in the market partly due to the presence of established food processing and retail industry, more number of economically stable consumers and awareness among the population about nutritional deficiencies. Cargill Inc., DSM, Danone, and Nestle SA are the major players in the market. Aggressive marketing strategy to create awareness among the population and expanding the distribution channel are the most adopted strategies of the manufacturers.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market in key countries 
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry

 

1. Introduction                                                                                     

          1.1 Research Methodology                                                                     

          1.2 Scope of the Study                                                                          

          1.3 Assumptions                                                                         

2. Summary                                                                               

          2.1 Market Summary By Type                                                                          

          2.2 Market Summary By Application                                                                            

          2.3 Market Summary by Geography                                                                            

3. Industry Dynamics                                                                            

          3.1 Drivers                                                                       

                   3.1.1 Growing focus of middle aged population on preventive healthcare                 

                   3.1.2 Increasing awareness about health benefits of fortified foods                         

                   3.1.3 Demand pull from dietary supplements industry                                  

                   3.1.4 Innovations and product line expansion in food & beverage industry      

          3.2 Restraints                                                                   

                   3.2.1 Costly R&D process                                                             

          3.3 Opportunities                                                                        

                   3.3.1 Focus to eradicate malnutrition in Asia                                                        

                   3.3.2 Upward Demand in Emerging Economies                                           

          3.4 Porter’s Five Forces Analysis                                                                       

                   3.4.1 Bargaining power of Suppliers                                                         

                   3.4.2 Bargaining power of Buyers                                                            

                   3.4.3 Degree of Competition                                                         

                   3.4.4 Threat of Substitution                                                          

                   3.4.5 Threat of new entrants                                                                  

          3.5 Future Trends in the Industry                                                                      

          3.6 Value Chain Analysis                                                                        

          3.7 Industry Policies & Regulations                                                                    

          3.8 Market Innovations                                                                         

4. Market Size and Forecast                                                                             

          4.1 Market Share, by Types                                                                   

                   4.1.1 Minerals                                                         

                   4.1.2. Vitamins                                                                 

                   4.1.3 Carbohydrates                                                          

                   4.1.4 Lipids                                                            

                   4.1.5 Prebiotics & Probiotics                                                         

                   4.1.6 Others                                                           

          4.2 Market Share, By Application                                                                      

                   4.2.1 Cereals & Cereal-Based Products                                                      

                   4.2.2 Dairy & Dairy Products                                                         

                   4.2.3 Beverages                                                                

                   4.2.4 Fats & Oils                                                               

                   4.2.5 Bulk Food Items                                                                 

                   4.2.6 Infant Formula                                                          

                   4.2.7 Dietary Supplements                                                            

                   4.2.8 Others                                                           

5. Country Market Share                                                                                  

          5.5 Africa                                                                         

                   5.5.1 South Africa                                                              

                   5.5.2 Nigeria                                                           

                   5.5.3 Others                                                           

6. Competitive Analysis                                                                                   

          6.1 Market Share Analysis                                                                      

          6.2 Growth Strategies of leading players                                                             

          6.3 Investment and Development Prospects                                                                 

                   6.3.1 Investment in past five years                                                          

                   6.3.2 Investment Opportunities                                                               

          6.4 Competition Pattern                                                                         

                   6.4.1 Concentration Ratio                                                             

                   6.4.2 Industry Competition                                                           

          6.5 Price Trend Analysis                                                                         

                   6.5.1 Product Classifications and Their Prices                                              

                   6.5.2 Factors Influencing Prices                                                               

7. Company Profiles                                                                              

          7.1 Cargill Inc.                                                                            

          7.2 E. I. Du Pont De Nemours and Company                                                                

          7.3 Royal DSM                                                                           

          7.4 BASF SE                                                                     

          7.5 Archer Daniels Midland Company                                                                 

          7.6 Nestle SA                                                                    

          7.7 Ingredion Incorporated                                                                    

          7.8 Arla Foods                                                                            

          7.9 Tate & Lyle PLC                                                                     

          7.10 CHR. Hansen Holdings A/S                                                                        

          7.11 Kerry Group PLC                                                                            

          7.12 Associated British Foods PLC                                                                     

Appendix                                                                                   

          Sources                                                                           

          Disclaimer                                                                        

 

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