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Published July, 2018
Asia-Pacific Food Fortifying Agents Market- Size, Trends, Competitive Analysis and Forecasts (2019-2024)

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The Asia-Pacific is the fastest growing consumer of fortified food. The food fortifying agent market in Asia-Pacific is forecasted to grow a CAGR of 6.1% during the forecast period 2019-2024. The economic stability and increasing purchasing power parity have led to a dietary shift towards processed food. The food and beverage industry in the Asia-Pacific has developed and expanded parallel to the consumer demand. Rising health awareness among the masses and growing demand for balanced diet especially in China, Japan, and South Korea has opened the market for fortified food in the region. The push from the Governments in many developing countries to reduce malnutrition has opened the market for fortifying agents. Budding fitness trend, busy lifestyle and growing awareness about the health benefits of dietary supplements are few other factors driving the demand for fortified foods. Huge untapped market and conducive Government policies make Asia-Pacific the lucrative destination for the manufacturers.

Cereal-based fortified foods segment accounts for major market share in Aisa-Pacific.  Fortified dairy products, snacks, beverages, and bakery are forecasted to be the fastest growing segments. The processed fortified food and beverage products account for major market share. Products such as fortified milk, noodles, and biscuits are fast moving in the market. Fortified infant formula is an opportunity segment in the region.

The Asia-Pacific food fortifying agents market is segmented by type into minerals, vitamins, carbohydrates, lipids, prebiotics, probiotics, and other types. The vitamin and minerals segment accounts for major market share in the food fortifying agent market largely due to the push from Governments to reduce malnutrition and public awareness about the diseases arising from vitamin and mineral deficiency.

China, India, Japan, and Australia are the major consumers of fortified foods. Urbanization, lifestyle and dietary changes leading to consumption of ready to eat/cook food, demand for healthy food and balanced nutrition have paved the way for fortified food in these countries. Governments initiative to reduce malnutrition in countries such as India, Bangladesh, China, Pakistan among others is expected to maintain a steady demand for fortified food. Moreover, the expansion strategy of major players such as Cargill, Nestle, ADM and thus the aggressive marketing campaigns is expected to create widespread awareness among the population and create a larger consumer base. 

Cargill Incorporated, Nestle, Associated British Foods PLC, Kerry Inc., DSM, Kwality Ltd, are the major players in the market. Key players are focused on aggressive marketing and strengthening the distribution channel to tap vast consumer base. R&D efforts to expand the product line and introduce fortifying agents at a cheaper cost is another strategy adopted by manufacturers.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market in key countries 
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry


1. Introduction                                                                                     

          1.1 Research Methodology                                                                     

          1.2 Scope of the Study                                                                          

          1.3 Assumptions                                                                         

2. Summary                                                                               

          2.1 Market Summary By Type                                                                          

          2.2 Market Summary By Application                                                                            

          2.3 Market Summary by Geography                                                                            

3. Industry Dynamics                                                                            

          3.1 Drivers                                                                       

                   3.1.1 Growing focus of middle aged population on preventive healthcare                 

                   3.1.2 Increasing awareness about health benefits of fortified foods                         

                   3.1.3 Demand pull from dietary supplements industry                                 

                   3.1.4 Innovations and product line expansion in food & beverage industry                

          3.2 Restraints                                                                   

                   3.2.1 Costly R&D process                                                             

          3.3 Opportunities                                                                        

                   3.3.1 Focus to eradicate malnutrition in Asia                                                        

                   3.3.2 Upward Demand in Emerging Economies                                 

          3.4 Porter’s Five Forces Analysis                                                                       

                   3.4.1 Bargaining power of Suppliers                                                         

                   3.4.2 Bargaining power of Buyers                                                            

                   3.4.3 Degree of Competition                                                         

                   3.4.4 Threat of Substitution                                                          

                   3.4.5 Threat of new entrants                                                                  

          3.5 Future Trends in the Industry                                                                      

          3.6 Value Chain Analysis                                                                        

          3.7 Industry Policies & Regulations                                                                    

          3.8 Market Innovations                                                                         

4. Market Size and Forecast                                                                             

          4.1 Market Share, by Types                                                                   

                   4.1.1 Minerals                                                         

                   4.1.2. Vitamins                                                                 

                   4.1.3 Carbohydrates                                                          

                   4.1.4 Lipids                                                            

                   4.1.5 Prebiotics & Probiotics                                                         

                   4.1.6 Others                                                           

          4.2 Market Share, By Application                                                                      

                   4.2.1 Cereals & Cereal-Based Products                                                      

                   4.2.2 Dairy & Dairy Products                                                         

                   4.2.3 Beverages                                                                

                   4.2.4 Fats & Oils                                                               

                   4.2.5 Bulk Food Items                                                                 

                   4.2.6 Infant Formula                                                          

                   4.2.7 Dietary Supplements                                                            

                   4.2.8 Others                                                           

5. Country Market Share                                                                                  

          5.3 Asia-Pacific                                                                           

                   5.1.1 China                                                             

                   5.1.2 India                                                             

                   5.1.3 Japan                                                            

                   5.1.4 South Korea                                                             

                   5.1.5 Australia                                                         

                   5.1.6 Thailand                                                         

                   5.1.7 Israel                                                             

                   5.1.8 Others                                                           

6. Competitive Analysis                                                                                   

          6.1 Market Share Analysis                                                                      

          6.2 Growth Strategies of leading players                                                             

          6.3 Investment and Development Prospects                                                                 

                   6.3.1 Investment in past five years                                                          

                   6.3.2 Investment Opportunities                                                               

          6.4 Competition Pattern                                                                         

                   6.4.1 Concentration Ratio                                                             

                   6.4.2 Industry Competition                                                           

          6.5 Price Trend Analysis                                                                         

                    6.5.1 Product Classifications and Their Prices                                             

                   6.5.2 Factors Influencing Prices                                                               

7. Company Profiles                                                                              

          7.1 Cargill Inc.                                                                            

          7.2 E. I. Du Pont De Nemours and Company                                                                

          7.3 Royal DSM                                                                           

          7.4 BASF SE                                                                     

          7.5 Archer Daniels Midland Company                                                                  

          7.6 Nestle SA                                                                    

          7.7 Ingredion Incorporated                                                                    

          7.8 Arla Foods                                                                            

          7.9 Tate & Lyle PLC                                                                    

          7.10 CHR. Hansen Holdings A/S                                                                        

          7.11 Kerry Group PLC                                                                            

          7.12 Associated British Foods PLC