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Published July, 2018
Europe Food Fortifying Agents Market- Size, Trends, Competitive Analysis and Forecasts (2019-2024)

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The European food and beverage industry is innovating products to cater to the growing consumer demand for healthy and balanced food. This has created a strong platform for food fortifying agent market in the region. The European food fortifying agent market is forecasted to grow at a CAGR of 5.3% during the forecast period 2019-2024. The emergent consciousness about the nutrient deficiencies in modern-day diet has generated a strong demand for fortified food in Europe. Moreover growing fitness trend among youngsters and elders alike is another demand driving factor of the market. The rising awareness about the associated benefits of fortified food is another reason for fortified food market expansion. However strict regulations and policies make product introduction and innovation tough, thereby restraining the growth of the market.

Fortified Cereals and dairy products are the major segments in the market. Bakery segment is the most developed in the European region. The demand for fortifying agents has been growing from the bakery industry, to enhance the nutritional value of the products. Fortified bread and pastries are the fastest moving products in the region and are forecasted to witness a steady growth rate. Infant formula and dietary supplements are other promising application segments for fortifying agents in the market.

The Europe food fortifying agents market is segmented by type into minerals, vitamins, carbohydrates, lipids, prebiotics, probiotics, and other types. The vitamin and minerals segment accounts for major market share in the food fortifying agent market largely due to general cognizance about the diseases arising from vitamin and mineral deficiency.

Europe is the second-largest consumer base of fortified foods after North America. Germany, the U.K., and France are the largest markets of food fortifying agents in Europe. The shift in consumer diet and gradual movement towards healthy and balanced nutrition is expected to maintain the momentum of fortified food consumption in coming years. The growing economic stability and increasing purchasing power parity in Eastern Europe have opened a vast area for expansion for the manufacturers.

Cargill Incorporated, Associated British Foods PLC, Kerry Inc, E. I. du Pont de Nemours and Company, Ingredion, are the major players in the market. Major players in the market are firming their base by product line expansion and strengthening the distribution channel.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market in key countries 
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry

1. Introduction                                                                                     

          1.1 Research Methodology                                                                     

          1.2 Scope of the Study                                                                          

          1.3 Assumptions                                                                         

2. Summary                                                                               

          2.1 Market Summary By Type                                                                          

          2.2 Market Summary By Application                                                                            

          2.3 Market Summary by Geography                                                                            

3. Industry Dynamics                                                                            

          3.1 Drivers                                                                       

                   3.1.1 Growing focus of middle aged population on preventive healthcare                  

                   3.1.2 Increasing awareness about health benefits of fortified foods                         

                   3.1.3 Demand pull from dietary supplements industry                                  

                   3.1.4 Innovations and product line expansion in food & beverage industry                

          3.2 Restraints                                                                   

                   3.2.1 Costly R&D process                                                             

          3.3 Opportunities                                                                        

                   3.3.1 Focus to eradicate malnutrition in Asia                                                        

                   3.3.2 Upward Demand in Emerging Economies                                 

          3.4 Porter’s Five Forces Analysis                                                                       

                   3.4.1 Bargaining power of Suppliers                                                         

                   3.4.2 Bargaining power of Buyers                                                            

                   3.4.3 Degree of Competition                                                         

                   3.4.4 Threat of Substitution                                                          

                   3.4.5 Threat of new entrants                                                                  

          3.5 Future Trends in the Industry                                                                      

          3.6 Value Chain Analysis                                                                        

          3.7 Industry Policies & Regulations                                                                    

          3.8 Market Innovations                                                                         

4. Market Size and Forecast                                                                             

          4.1 Market Share, by Types                                                                   

                   4.1.1 Minerals                                                         

                   4.1.2. Vitamins                                                                 

                   4.1.3 Carbohydrates                                                          

                   4.1.4 Lipids                                                            

                   4.1.5 Prebiotics & Probiotics                                                         

                   4.1.6 Others                                                           

          4.2 Market Share, By Application                                                                      

                   4.2.1 Cereals & Cereal-Based Products                                                      

                   4.2.2 Dairy & Dairy Products                                                         

                   4.2.3 Beverages                                                                

                   4.2.4 Fats & Oils                                                               

                   4.2.5 Bulk Food Items                                                                 

                   4.2.6 Infant Formula                                                          

                   4.2.7 Dietary Supplements                                                            

                   4.2.8 Others                                                           

5. Country Market Share                                                                                  

          5.2 Europe                                                                       

                   5.1.1 Germany                                                                  

                   5.1.2 U.K.                                                              

                   5.1.3 France                                                           

                   5.1.4 Spain                                                             

                   5.1.5 Italy                                                              

                   5.1.6 Russia                                                            

                   5.1.7 Others                                                           

6. Competitive Analysis                                                                                   

          6.1 Market Share Analysis                                                                      

          6.2 Growth Strategies of leading players                                                             

          6.3 Investment and Development Prospects                                                                 

                   6.3.1 Investment in past five years                                                          

                   6.3.2 Investment Opportunities                                                               

          6.4 Competition Pattern                                                                         

                   6.4.1 Concentration Ratio                                                             

                   6.4.2 Industry Competition                                                           

          6.5 Price Trend Analysis                                                                         

                   6.5.1 Product Classifications and Their Prices                                    

                   6.5.2 Factors Influencing Prices                                                               

7. Company Profiles                                                                              

          7.1 Cargill Inc.                                                                            

          7.2 E. I. Du Pont De Nemours and Company                                                                

          7.3 Royal DSM                                                                           

          7.4 BASF SE                                                                     

          7.5 Archer Daniels Midland Company                                                                 

          7.6 Nestle SA                                                                    

          7.7 Ingredion Incorporated                                                                    

          7.8 Arla Foods                                                                            

          7.9 Tate & Lyle PLC                                                                    

          7.10 CHR. Hansen Holdings A/S                                                                        

          7.11 Kerry Group PLC                                                                            

          7.12 Associated British Foods PLC