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Published July, 2018
North America Food Fortifying Agents Market- Size, Trends, Competitive Analysis and Forecasts (2019-2024)

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North America region dominates the global food fortifying agent market. The food fortifying agents market in North America is forecasted to grow at a CAGR of 5.2% during the forecast period 2019-2024. The swelling health consciousness triggering demand for balanced nutritive diet from the consumers has created a strong base for fortified foods in North America. Moreover, the growing consumption of dietary supplements is also pushing the demand for fortified foods. Rising fitness trend among the elder population and growing awareness about the benefits of fortified food is also pushing the demand for food fortifying agents in North America. Expensive healthcare cost is another demand driving factor in the market.

Cereal-based fortified foods segment accounts for major market share however fortified dairy products, beverages, and dietary supplements are forecasted to be the fastest growing segments. The market is witnessing investments to introduce more fortified base products such as yogurt and cheese. In addition, many processed food manufacturers are expanding the product line by fortifying with nutrients such as phytosterols, prebiotics, and probiotics.

The North American food fortifying agents market is segmented by type into minerals, vitamins, carbohydrates, lipids, prebiotics, probiotics, and other types. The vitamin segment accounts for major market share in the food fortifying agent market mainly due to widespread awareness about the consequences of vitamin deficiency among the aging population.

The U.S. is the most developed food fortifying agents globally and accounts for major market share in North America. Mexico is the opportunity section and is forecasted to witness the fastest consumption rate in the next five years. Some of the leading manufacturers in North America are Cargill, E.I. du Pont de Nemours and Company, Kerry Inc. and ADM. The manufacturers of food fortifying agents are constantly searching for novel fortifying agents. Innovating the production process and technologies to reduce the cost of production and increase the scale are other strategies adopted by major players.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market in key countries 
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry


1. Introduction                                                                                     

          1.1 Research Methodology                                                                     

          1.2 Scope of the Study                                                                          

          1.3 Assumptions                                                                         

2. Summary                                                                               

          2.1 Market Summary By Type                                                                          

          2.2 Market Summary By Application                                                                            

          2.3 Market Summary by Geography                                                                            

3. Industry Dynamics                                                                            

          3.1 Drivers                                                                       

                   3.1.1 Growing focus of middle aged population on preventive healthcare                 

                   3.1.2 Increasing awareness about health benefits of fortified foods                         

                   3.1.3 Demand pull from dietary supplements industry                                 

                   3.1.4 Innovations and product line expansion in food & beverage industry                

          3.2 Restraints                                                                   

                   3.2.1 Costly R&D process                                                             

          3.3 Opportunities                                                                        

                   3.3.1 Focus to eradicate malnutrition in Asia                                                        

                   3.3.2 Upward Demand in Emerging Economies                                           

          3.4 Porter’s Five Forces Analysis                                                                       

                   3.4.1 Bargaining power of Suppliers                                                         

                    3.4.2 Bargaining power of Buyers                                                            

                   3.4.3 Degree of Competition                                                         

                   3.4.4 Threat of Substitution                                                          

                   3.4.5 Threat of new entrants                                                                  

          3.5 Future Trends in the Industry                                                                      

          3.6 Value Chain Analysis                                                                        

          3.7 Industry Policies & Regulations                                                                    

          3.8 Market Innovations                                                                         

4. Market Size and Forecast                                                                             

          4.1 Market Share, by Types                                                                   

                   4.1.1 Minerals                                                         

                   4.1.2. Vitamins                                                                 

                   4.1.3 Carbohydrates                                                          

                   4.1.4 Lipids                                                            

                   4.1.5 Prebiotics & Probiotics                                                         

                   4.1.6 Others                                                           

          4.2 Market Share, By Application                                                                      

                   4.2.1 Cereals & Cereal-Based Products                                                      

                   4.2.2 Dairy & Dairy Products                                                         

                   4.2.3 Beverages                                                                

                   4.2.4 Fats & Oils                                                               

                   4.2.5 Bulk Food Items                                                                 

                   4.2.6 Infant Formula                                                          

                   4.2.7 Dietary Supplements                                                            

                   4.2.8 Others                                                           

5. Country Market Share                                                                                  

          5.1 North America                                                                       

                   5.1.1 U.S.                                                              

                   5.1.2 Canada                                                          

                   5.1.3 Mexico                                                           

                   5.1.4 Others                                                           

6. Competitive Analysis                                                                                   

          6.1 Market Share Analysis                                                                      

          6.2 Growth Strategies of leading players                                                             

          6.3 Investment and Development Prospects                                                                 

                   6.3.1 Investment in past five years                                                          

                   6.3.2 Investment Opportunities                                                               

          6.4 Competition Pattern                                                                         

                   6.4.1 Concentration Ratio                                                             

                   6.4.2 Industry Competition                                                           

          6.5 Price Trend Analysis                                                                         

                   6.5.1 Product Classifications and Their Prices                                             

                   6.5.2 Factors Influencing Prices                                                               

7. Company Profiles                                                                              

          7.1 Cargill Inc.                                                                            

          7.2 E. I. Du Pont De Nemours and Company                                                                

          7.3 Royal DSM                                                                           

          7.4 BASF SE                                                                     

          7.5 Archer Daniels Midland Company                                                                 

          7.6 Nestle SA                                                                    

          7.7 Ingredion Incorporated                                                                    

          7.8 Arla Foods                                                                            

          7.9 Tate & Lyle PLC                                                                    

          7.10 CHR. Hansen Holdings A/S                                                                        

          7.11 Kerry Group PLC                                                                            

          7.12 Associated British Foods PLC