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Published July, 2018
Global Food Fortifying Agents Market- Size, Trends, Competitive Analysis and Forecasts (2019-2024)

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Fortified foods are enriched with micronutrients such as essential trace elements and vitamins to enhance the nutritional value of the food/beverage product. Global Food fortifying agents market was recorded at $72.4 billion in 2018 and is expected to reach a value to $98.7 billion by 2024 growing at a CAGR of 5.3% during the forecast period 2019-2024. Health experts and medical practitioners are pushing for fortified foods to overcome the nutritional deficiency arising out of the modern day diet. Busy and hectic lifestyle coupled with growing fixation towards healthy diet has maintained a steady demand for fortified food in North America.

Strengthening economic stability, growing consumer’s disposable income has brought a gradual change in dietary pattern in many countries in Asia-Pacific. This change has created a promising ecosystem for fortified food in Asia and the market is expected to witness a demand boom over the next decade. Moreover, various government policies in developing countries of Asia to overcome malnutrition has led to the creation of encouraging the business atmosphere for fortified foods. Apart from these, the medicinal properties of fortified food are also responsible for a switch to fortified foods and swelling global demand.

Market Share, By Nutrients

Vitamins and minerals are the most used ingredients for fortification. Vitamins account for more than 40% of the total market share. Vitamins A, D, and E are most commonly used for fortification of foods. Vitamin A accounts for major market share among all vitamin types. Minerals are other nutrients used commonly in fortification. Iron, Zinc, and Iodine are the most widely used minerals due to their appeal to the pregnant woman, older people and children alike. Milk products and soya products are most fortified with minerals.

Market Share, By Application

Cereals & Cereal-Based Products account for a major market share and is estimated to be around $26.5 billion in 2018. The application of fortifying agents in dietary supplements and infant formula is growing at the fastest rate. The growing demand for healthy snacks is expected to create a strong market for fortified ingredients. Though the demand for processed fortified foods is growing stronger, the consumption of basic fortified foods such as yogurt, cheese is gradually increasing. The anti-processed food global narrative has created a strong consumer base of people switching to basic foods and home cooked food. These consumption trends are expected to create a strong foundation for the fortified food industry.

Market Share, By Region

Asia-Pacific region is forecasted to be the fastest growing consumer of fortified foods. The region accounts for around 40% of the global market share in 2018. China and Japan are the major consumers of fortified food owing to the increased focus of the population towards a healthy diet and balanced nutrition. India, due to the huge consumer base who are leaning towards a healthier diet is the opportunity segment for the Fortified Foods manufacturers. A determined push from the Government to eliminate malnutrition and micronutrients deficiency among infants has also created a platform for the fortified food segment in the country. Dairy-based fortified foods and beverages are the fastest moving categories in the region.

The fortified foods market is North America is in the matured stage of development. The per capita consumption of fortified food is the highest in North America comparing to other regions. Although the consumption in the region has been steady, the consumption is expected to spike up with product innovations and brand line expansion by major producers. The growing demand for dietary supplements and balanced foods along with diet and health consciousness are the major factors pushing the growth of fortified food in Europe.

The global fortified foods market is fairly competitive. The competition in the market is expected to intensify as more number of food & beverages manufacturers are entering the sector to generate higher ROI. Expansion in Asia is the most adopted strategy of key players in the market. Another strategy is new product development to tap more consumer base in North America and Europe. Besides these, major players are also focused on strengthening the distribution channels. The major players in the market are Archer Daniels Midland Company, Royal DSM, Cargill, BASF SE, DuPont De Nemours and Company, Nestle SA, Arla Foods, Tate & Lyle PLC, Ingredion Incorporated, CHR Hansen Holdings A/S.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market in key countries 
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry




1. Introduction                                                                                     

          1.1 Research Methodology                                                                     

          1.2 Scope of the Study                                                                          

          1.3 Assumptions                                                                         

2. Summary                                                                               

          2.1 Market Summary By Type                                                                          

          2.2 Market Summary By Application                                                                            

          2.3 Market Summary by Geography                                                                            

3. Industry Dynamics                                                                            

          3.1 Drivers                                                                       

                   3.1.1 Growing focus of middle aged population on preventive healthcare                  

                   3.1.2 Increasing awareness about health benefits of fortified foods                         

                   3.1.3 Demand pull from dietary supplements industry                                  

                   3.1.4 Innovations and product line expansion in food & beverage industry      

          3.2 Restraints                                                                   

                   3.2.1 Costly R&D process                                                             

          3.3 Opportunities                                                                        

                   3.3.1 Focus to eradicate malnutrition in Asia                                                        

                   3.3.2 Upward Demand in Emerging Economies                                           

          3.4 Porter’s Five Forces Analysis                                                                       

                   3.4.1 Bargaining power of Suppliers                                                         

                   3.4.2 Bargaining power of Buyers                                                            

                   3.4.3 Degree of Competition                                                         

                   3.4.4 Threat of Substitution                                                          

                   3.4.5 Threat of new entrants                                                                  

          3.5 Future Trends in the Industry                                                                      

          3.6 Value Chain Analysis                                                                        

          3.7 Industry Policies & Regulations                                                                    

          3.8 Market Innovations                                                                         

4. Market Size and Forecast                                                                             

          4.1 Market Share, by Types                                                                   

                   4.1.1 Minerals                                                         

                   4.1.2. Vitamins                                                                 

                   4.1.3 Carbohydrates                                                          

                   4.1.4 Lipids                                                            

                   4.1.5 Prebiotics & Probiotics                                                         

                   4.1.6 Others                                                           

          4.2 Market Share, By Application                                                                      

                   4.2.1 Cereals & Cereal-Based Products                                                      

                   4.2.2 Dairy & Dairy Products                                                         

                   4.2.3 Beverages                                                                

                   4.2.4 Fats & Oils                                                               

                   4.2.5 Bulk Food Items                                                                 

                   4.2.6 Infant Formula                                                          

                   4.2.7 Dietary Supplements                                                            

                   4.2.8 Others                                                           

5. Country Market Share                                                                                  

          5.1 North America                                                                       

                   5.1.1 U.S.                                                              

                   5.1.2 Canada                                                          

                   5.1.3 Mexico                                                           

                   5.1.4 Others                                                           

          5.2 Europe                                                                       

                   5.2.1 Germany                                                                  

                   5.2.2 U.K.                                                              

                   5.2.3 France                                                           

                   5.2.4 Spain                                                             

                   5.2.5 Italy                                                              

                   5.2.6 Russia                                                            

                   5.2.7 Others                                                           

          5.3 Asia-Pacific                                                                           

                   5.3.1 China                                                             

                   5.3.2 India                                                             

                   5.3.3 Japan                                                            

                   5.3.4 South Korea                                                             

                   5.3.5 Australia                                                         

                   5.3.6 Thailand                                                         

                   5.3.7 Israel                                                             

                   5.3.8 Others                                                           

          5.4 South America                                                                       

                   5.4.1 Brazil                                                             

                   5.4.2 Argentina                                                                 

                   5.4.3 Colombia                                                                 

                   5.4.4 Others                                                           

          5.5 Africa                                                                         

                   5.5.1 South Africa                                                              

                   5.5.2 Nigeria                                                           

                   5.5.3 Others                                                           

6. Competitive Analysis                                                                                   

          6.1 Market Share Analysis                                                                      

          6.2 Growth Strategies of leading players                                                                      

          6.3 Investment and Development Prospects                                                                 

                   6.3.1 Investment in past five years                                                          

                   6.3.2 Investment Opportunities                                                               

          6.4 Competition Pattern                                                                         

                   6.4.1 Concentration Ratio                                                             

                   6.4.2 Industry Competition                                                           

          6.5 Price Trend Analysis                                                                         

                   6.5.1 Product Classifications and Their Prices                                             

                   6.5.2 Factors Influencing Prices                                                               

7. Company Profiles                                                                              

          7.1 Cargill Inc.                                                                            

          7.2 E. I. Du Pont De Nemours and Company                                                                

          7.3 Royal DSM                                                                           

          7.4 BASF SE                                                                     

          7.5 Archer Daniels Midland Company                                                                  

          7.6 Nestle SA                                                                    

          7.7 Ingredion Incorporated                                                                    

          7.8 Arla Foods                                                                            

          7.9 Tate & Lyle PLC                                                                    

          7.10 CHR. Hansen Holdings A/S                                                                        

          7.11 Kerry Group PLC                                                                            

          7.12 Associated British Foods PLC