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Agriculture Equipment .

Published July, 2018
Africa Agriculture Equipment Market- Size, Trends, Competitive Analysis and Forecasts (2019-2024)

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African countries have largely been dependent on the agriculture sector since long, hence agriculture industry has remained important for the economic growth of most of the countries in the African region. Agriculture industry represents around half of GDP in African countries. The population in Africa has been rising rapidly since the last decades, thus the need to expand the crop production volumes is rising rapidly. Moreover, the land for agriculture production has been reducing rapidly due to increased industrialization and infrastructure development. Thus, the implementation of agriculture machinery across farmlands is increasing in order to feed the rapidly rising population in the region.

Farm mechanization has been adopted by a small fraction of farmers in Africa. Africa represents just 5% of the total agriculture equipment market in the world, the market revenue of which is recorded at $5.4 billion in 2018. South Africa is leading the agriculture machinery market in the region. The highly developed economy of South Africa and the existence of global agriculture equipment producers in the country aids the growth of South African agriculture equipment market. Egypt and Nigeria also represent a significant share of agriculture machinery market in Africa. Tractors represent the largest share of all the agriculture equipment segments in Africa. The demand for tractor is expected to rise rapidly especially because of increasing support from the Government to provide subsidies on widely used agriculture machinery. Other agriculture machineries such as plowing & cultivating, harvesters, planting machinery, haying & foraging machinery, etc. also account for considerable share of the market.

There are various factors that drive the agriculture equipment market in Africa. Some of these leading drivers include rapidly rising population of most the countries in African region resulting in increasing need to boost the crop production volume, increasing effort from the Governmental bodies in leading African countries to support the mechanization across agriculture sector by providing financial and know-how support and increased technological advancement not only to match the large-scale production but also to fit and support the needs of small-scale producers. Based on these drivers, the market revenue of agriculture equipment in is forecasted Africa to grow at a CAGR of 4.7% during the forecasting period 2019 to 2024, in order to attain the market size of $7.4 billion by 2024.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on growth potential of the market
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry

 

1. Introduction                                                                                     

          1.1 Research Methodology                                                                     

          1.2 Scope of the Study                                                                          

          1.3 Assumptions                                                                         

2. Summary                                                                               

          2.1 Market Summary By Type                                                                          

          2.2 Market Summary by Geography                                                                            

3. Industry Dynamics                                                                            

          3.1 Drivers                                                                       

                   3.1.1 Growing access to subsidies and credits for Farm Machinery in Asia                 

                   3.1.2 Push for agriculture mechanization from policy makers                        

                   3.1.3 Focus to increase cropping intensity                                                 

                   3.1.4 Dwindling agriculture laborers due to Urbanization                               

          3.2 Restraints                                                                   

                   3.2.1 Diminishing area under agriculture                                                    

                   3.2.2 Increased number of fragmented landholding in Asia                                     

                   3.2.2 Consolidating farmland under contract farming & co-operatives             

          3.3 Opportunities                                                                        

                   3.3.1 Growing emphasis on Precision farming                                            

                   3.3.2 Hill Agriculture                                                           

                   3.3.3 Gender friendly tools and Equipment                                                

                   3.3.4 Crop Specific Package of machines                                                  

          3.4 Porter’s Five Forces Analysis                                                                       

                   3.4.1 Bargaining power of Suppliers                                                         

                   3.4.2 Bargaining power of Buyers                                                            

                   3.4.3 Degree of Competition                                                         

                   3.4.4 Threat of Substitution                                                          

                   3.4.5 Threat of new entrants                                                                  

          3.5 Future Trends in the Industry                                                                      

          3.6 Value Chain Analysis                                                                        

          3.7 Industry Policies & Regulations                                                                    

          3.8 Market Innovations                                                                         

4. Market Size and Forecast                                                                             

          4.1 Tractors                                                                     

                   4.1.1 Utility Tractors                                                          

                   4.1.1.2.2 Row crop tractors                                                          

                   4.1.1.2.3 Garden & Orchard type Tractor                                                  

                   4.1.1.2.4 Orchard Tractor                                                             

                   4.1.1.2.4 Rotary Tillers                                                                 

                   4.1.1.2.4 Others                                                                

          4.2 Plowing and Cultivating Machinery                                                                

                   4.2.1 Ploughs                                                          

                   4.2.2 Harrows                                                         

                   4.2.3 Cultivators & Tillers                                                              

                   4.2.4 Others                                                           

          4.3 Planting Machinery                                                                           

                   4.3.1 Seed Drill                                                                 

                   4.3.2 Planters                                                          

                   4.3.3 Broadcast Seeders                                                               

                   4.3.4 Transplanters                                                            

          4.4 Fertilizing Machinery                                                                         

                   4.4.1 Dry Fertilizer Spreaders                                                                  

                   4.4.2 Drop Spreaders                                                         

                   4.4.3 Rotary Spreaders                                                                

                   4.4.4 Others                                                           

          4.5 Harvesters                                                                            

                   4.5.1 Crop & Grain Harvester                                                                  

                   4.5.2 Rootcrop Harvester                                                             

                   4.5.3 Fruits and Vegetable Harvester                                                                 

                   4.5.4 Threshers                                                                 

                   4.5.5 Others                                                           

          4.6 Haying and Forage Machinery                                                                      

                   4.6.1 Mowers                                                          

                   4.6.2 Conditioners                                                             

                   4.6.3 Tedders/inverters                                                                

                   4.6.4 Hay rakes                                                                

                   4.6.5 Balers                                                            

          4.7 Combines                                                                             

                   4.7.1 Corn Crop                                                                

                   4.7.2 Rice Crop                                                                 

                   4.7.3 Soybean Crop                                                           

                   4.7.4 Wheat Crop                                                              

                   4.7.5 Other Crops                                                             

          4.8 Sprayers                                                                     

                   4.8.1 Low Pressure Sprayers                                                         

                             4.8.1.1 Tractor Mounted Sprayers                                                  

                             4.8.1.2 High Clearance Sprayers                                                    

                             4.8.1.3 Trailer Mounted Sprayer                                                     

                             4.8.1.4 Truck Mounted Sprayer                                                     

                   4.8.2 High Pressure Sprayers                                                                  

                             4.8.2.1 Air Carrier Sprayers                                                 

                             4.8.2.2 Hand Operated Sprayers                                                    

                             4.8.2.3 Fogger                                                        

          4.9 Irrigation Machineries                                                                       

                   4.9.1 Sprinkler Irrigation                                                               

                   4.9.2 Drip Irrigation                                                           

          4.10 Parts and Attachments                                                                    

          4.11 Other Agricultural Equipment                                                                      

5. Country Market Share                                                                                  

          5.1 Africa                                                                         

                   5.1.1 South Africa                                                              

                   5.1.2 Egypt                                                            

                   5.1.3 Nigeria                                                           

                   5.1.4 Others                                                           

6. Competitive Analysis                                                                                   

          6.1 Market Share Analysis                                                                      

          6.2 Growth Strategies of leading players                                                             

          6.3 Investment and Development Prospects                                                                 

                   6.3.1 Investment in past five years                                                          

                   6.3.2 Investment Opportunities                                                               

          6.4 Competition Pattern                                                                         

                   6.4.1 Concentration Ratio                                                             

                   6.4.2 Industry Competition                                                           

          6.5 Price Trend Analysis                                                                         

                   6.5.1 Product Classifications and Their Prices                                             

                   6.5.2 Factors Influencing Prices                                                               

7. Company Profiles                                                                              

          7.1 AGCO Corp.                                                                          

          7.2 Agrifac Machinery                                                                  

          7.3 Alamo Group Incorporated                                                                         

          7.4 AMAZONEN-Werke H. Dreyer GmbH & Company KG                                        

          7.5 ARGO SpA                                                                            

          7.6 Bucher Industries AG                                                                        

          7.7 Changzhou Dongfeng Agricultural Machinery Group                                          

          7.8 China National Machinery Industry Corporation                                                        

          7.9 Claas KGaA mbH                                                                   

          7.10 CNH Industrial N.V                                                                         

          7.11 Daedong Industrial Company Limited                                                

          7.12 Deere and Company                                                                      

          7.13 Escorts Limited                                                                    

          7.14 Exel Industries SA                                                                          

          7.15 Foton Lovol International Heavy Industries Company Ltd.                              

          7.16 Iseki & Co. Ltd.                                                                   

          7.17 JCB Limited                                                                         

          7.18 Kubota Corporation                                                                       

          7.19 Kuhn Group                                                                        

          7.20 Kukje Machinery Company Limited                                                             

          7.21 Kverneland Group                                                                          

          7.22 Mahindra & Mahindra Ltd.                                                                         

          7.23 Netafim Limited                                                                   

          7.24 Same Deutz-Fahr Deutschland Gmbh                                                           

          7.25 Shandong Shifeng Group Company Limited                                                   

          7.26 Tetra Laval International SA                                                                      

          7.27 Tractors and Farm Equipment Ltd.                                                              

          7.28 Valmont Industries Incorporated                                                                

          7.29 WORLD Group Company Limited                                                                

          7.30 Yamabiko Corporation                                                                    

          7.31 Yanmar Company Limited                                                                         

          7.32 ZETOR TRACTORS                                                                         

Appendix                                                                                   

          Sources                                                                           

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