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Agriculture Equipment .

Published July, 2018
Europe Agriculture Equipment Market- Size, Trends, Competitive Analysis and Forecasts (2019-2024)

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The agriculture industry in Europe represents a significant portion of the region’s GDP. In order to cope with ever-rising demand for food across the world, the need to expand the crop production efficiency is increasing rapidly. Moreover, since the last decades, agriculture land has been dwindling at a steady rate due to increased urbanization and industrialization. Considering these issues, increased agriculture output has become increasingly necessary resulting in automation across the agriculture industry. Europe represents around 28% of total agriculture equipment market in the world, the market value of which is recorded at $31.2 billion in 2018. Germany is leading agriculture equipment market in Europe, followed by France, Spain, and Europe.

There are a number of factors that drives the agriculture equipment market in the region. Some of the leading factors are ever-increasing need to boost the crop production volume in order to feed the increasing population of the region, increased income of most of the farmers residing in rural reign who are interested to spend more on agriculture machinery and reducing human resources across the agriculture industry. These drivers are expected to push the market revenue of agriculture equipment in Europe at a significant CAGR of 5.3% during 2019 to 2024, to attain the market size of $42.5 billion by 2024. According to the European Committee of Farm Machinery Manufacturer’s Association (CEMA), the market for agriculture equipment in Europe will witness good growth compared to the past peak level of the market in 2012. Precision farming and technological innovations are key areas for leading companies to exploit future opportunities.

However, there are some factors that will restrain the growth of European agriculture equipment market. These factors include uncertainty regarding the support from the Government, particularly for the farmers in the rural region, restrictions on import from Russia and less duration for the industry to adopt the protocols and regulations. Tractors are leading agriculture equipment types in Europe, the demand of which is expected to grow at a rapid rate in the coming years. Other leading agriculture equipment includes harvesters, plowing & cultivating machinery, haying & foraging machinery, irrigation machinery, etc. European agriculture equipment market is driven by the presence of a number of global players such as CNH Industrial, AGCO Corporation, John Deere, Same Deutz-Fahr Deutschland GmbH, CLAAS Group, etc. These companies develop a number of different agriculture equipment products and capture a huge consumer base. Due to a high number of established players in the market and slowly expanding the consumer base, the competition in the industry is very intense. With increasing need to expand the agriculture production, a number of new players are expected to penetrate in the market, posing threat to the existing players by introducing innovative and affordable equipment in the market.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on growth potential of the market
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry

 

1. Introduction                                                                                     

          1.1 Research Methodology                                                                     

          1.2 Scope of the Study                                                                          

          1.3 Assumptions                                                                         

2. Summary                                                                               

          2.1 Market Summary By Type                                                                          

          2.2 Market Summary by Geography                                                                            

3. Industry Dynamics                                                                            

          3.1 Drivers                                                                       

                   3.1.1 Growing access to subsidies and credits for Farm Machinery in Asia                 

                   3.1.2 Push for agriculture mechanization from policy makers                        

                   3.1.3 Focus to increase cropping intensity                                                 

                   3.1.4 Dwindling agriculture labourers due to Urbanization                              

          3.2 Restraints                                                                   

                   3.2.1 Diminishing area under agriculture                                                    

                   3.2.2 Increased number of fragmented landholding in Asia                                     

                   3.2.2 Consolidating farmland under contract farming & co-operatives             

          3.3 Opportunities                                                                        

                   3.3.1 Growing emphasis on Precision farming                                            

                   3.3.2 Hill Agriculture                                                           

                   3.3.3 Gender friendly tools and Equipment                                                

                   3.3.4 Crop Specific Package of machines                                                  

          3.4 Porter’s Five Forces Analysis                                                                       

                   3.4.1 Bargaining power of Suppliers                                                          

                   3.4.2 Bargaining power of Buyers                                                            

                   3.4.3 Degree of Competition                                                         

                   3.4.4 Threat of Substitution                                                          

                   3.4.5 Threat of new entrants                                                                  

          3.5 Future Trends in the Industry                                                                      

          3.6 Value Chain Analysis                                                                        

          3.7 Industry Policies & Regulations                                                                    

          3.8 Market Innovations                                                                         

4. Market Size and Forecast                                                                             

          4.1 Tractors                                                                     

                   4.1.1 Utility Tractors                                                          

                   4.1.1.2.2 Row crop tractors                                                          

                   4.1.1.2.3 Garden & Orchard type Tractor                                                  

                   4.1.1.2.4 Orchard Tractor                                                             

                   4.1.1.2.4 Rotary Tillers                                                                 

                   4.1.1.2.4 Others                                                                

          4.2 Plowing and Cultivating Machinery                                                                

                   4.2.1 Ploughs                                                          

                   4.2.2 Harrows                                                         

                   4.2.3 Cultivators & Tillers                                                              

                   4.2.4 Others                                                           

          4.3 Planting Machinery                                                                           

                   4.3.1 Seed Drill                                                                 

                   4.3.2 Planters                                                          

                   4.3.3 Broadcast Seeders                                                               

                   4.3.4 Transplanters                                                            

          4.4 Fertilizing Machinery                                                                         

                   4.4.1 Dry Fertilizer Spreaders                                                                  

                   4.4.2 Drop Spreaders                                                         

                   4.4.3 Rotary Spreaders                                                                

                   4.4.4 Others                                                           

          4.5 Harvesters                                                                            

                   4.5.1 Crop & Grain Harvester                                                                  

                   4.5.2 Rootcrop Harvester                                                             

                   4.5.3 Fruits and Vegetable Harvester                                                                 

                   4.5.4 Threshers                                                                 

                   4.5.5 Others                                                           

          4.6 Haying and Forage Machinery                                                                      

                   4.6.1 Mowers                                                          

                   4.6.2 Conditioners                                                             

                   4.6.3 Tedders/inverters                                                                

                   4.6.4 Hay rakes                                                                

                   4.6.5 Balers                                                            

          4.7 Combines                                                                             

                   4.7.1 Corn Crop                                                                

                   4.7.2 Rice Crop                                                                 

                   4.7.3 Soybean Crop                                                           

                   4.7.4 Wheat Crop                                                              

                   4.7.5 Other Crops                                                             

          4.8 Sprayers                                                                     

                   4.8.1 Low Pressure Sprayers                                                         

                             4.8.1.1 Tractor Mounted Sprayers                                                  

                             4.8.1.2 High Clearance Sprayers                                                    

                             4.8.1.3 Trailer Mounted Sprayer                                                     

                             4.8.1.4 Truck Mounted Sprayer                                                     

                   4.8.2 High Pressure Sprayers                                                                  

                             4.8.2.1 Air Carrier Sprayers                                                 

                             4.8.2.2 Hand Operated Sprayers                                                    

                             4.8.2.3 Fogger                                                        

          4.9 Irrigation Machineries                                                                       

                   4.9.1 Sprinkler Irrigation                                                               

                   4.9.2 Drip Irrigation                                                           

          4.10 Parts and Attachments                                                                    

          4.11 Other Agricultural Equipment                                                                      

5. Country Market Share                                                                                  

          5.1 Europe                                                             

                   5.1.1 Germany                                                                  

                   5.1.2 U.K.                                                              

                   5.1.3 France                                                           

                   5.1.4 Spain                                                             

                   5.1.5 Italy                                                              

                   5.1.6 Russia                                                            

                   5.1.7 Others                                                           

6. Competitive Analysis                                                                                   

          6.1 Market Share Analysis                                                                      

          6.2 Growth Strategies of leading players                                                   

          6.3 Investment and Development Prospects                                                                 

                   6.3.1 Investment in past five years                                                          

                   6.3.2 Investment Opportunities                                                               

          6.4 Competition Pattern                                                                         

                   6.4.1 Concentration Ratio                                                             

                   6.4.2 Industry Competition                                                           

          6.5 Price Trend Analysis                                                                         

                   6.5.1 Product Classifications and Their Prices                                              

                   6.5.2 Factors Influencing Prices                                                               

7. Company Profiles                                                                              

          7.1 AGCO Corp.                                                                          

          7.2 Agrifac Machinery                                                                  

          7.3 Alamo Group Incorporated                                                                         

          7.4 AMAZONEN-Werke H. Dreyer GmbH & Company KG                                       

          7.5 ARGO SpA                                                                            

          7.6 Bucher Industries AG                                                                        

          7.7 Changzhou Dongfeng Agricultural Machinery Group                                         

          7.8 China National Machinery Industry Corporation                                                         

          7.9 Claas KGaA mbH                                                                   

          7.10 CNH Industrial N.V                                                                         

          7.11 Daedong Industrial Company Limited                                                          

          7.12 Deere and Company                                                                      

          7.13 Escorts Limited                                                                    

          7.14 Exel Industries SA                                                                          

          7.15 Foton Lovol International Heavy Industries Company Ltd.                    

          7.16 Iseki & Co. Ltd.                                                                   

          7.17 JCB Limited                                                                         

          7.18 Kubota Corporation                                                                        

          7.19 Kuhn Group                                                                        

          7.20 Kukje Machinery Company Limited                                                    

          7.21 Kverneland Group                                                                          

          7.22 Mahindra & Mahindra Ltd.                                                                         

          7.23 Netafim Limited                                                                   

          7.24 Same Deutz-Fahr Deutschland Gmbh                                                           

          7.25 Shandong Shifeng Group Company Limited                                                  

          7.26 Tetra Laval International SA                                                                      

          7.27 Tractors and Farm Equipment Ltd.                                                              

          7.28 Valmont Industries Incorporated                                                                

          7.29 WORLD Group Company Limited                                                               

          7.30 Yamabiko Corporation                                                                    

          7.31 Yanmar Company Limited                                                                         

          7.32 ZETOR TRACTORS                                                                         

Appendix                                                                                   

          Sources                                                                           

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