Country Wise


Agriculture Equipment .

Published July, 2018
Brazil Agriculture Equipment Market- Size, Trends, Competitive Analysis and Forecasts (2019-2024)

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Brazil is the largest economy in the South American region. The country has recorded considerable growth in the last couple of decades due to increased industrialization and infrastructure development. The agriculture industry in Brazil has contributed significantly to the economic growth of the country over all these years. The demand for food in Brazil has been continuously rising due to income stability and rising purchasing power parity of consumers. This along with a strong push from the Government for exports of agriculture products has resulted in increased application of mechanization across farmlands. The agriculture equipment market in Brazil though captures relatively low share compared to the other leading developing countries in the world, however its value has been growing at a rapid rate with ever increasing need to boost the crop productivity. Brazil contributes to around 48% of total agriculture equipment market in South America, the market revenue of which is recorded at $6.4 billion in 2018.

There are various factors that driver the growth of agriculture equipment market in Brazil. Some of these major factors include increasing gap between the supply and demand of food, increasing shortage of labor across farmlands, reducing land for agriculture production due to increased industrialization and increasing effort from the Government to provide subsidies and know-how support to the farmers resulting in increasing usage of agriculture machinery. Considering these drivers, the market revenue of agriculture equipment in Brazil is expected to grow at the CAGR of 5.4% during 2019 to 2024, to attain and capture the market size of $8.7 billion by 2024. Tractor contributes for the largest share of agriculture equipment sales in Brazil, followed by harvesters, plowing, planting and fertilization machinery. In Brazil, the agriculture equipment industry is dominated by local players such as AGCO and Agrale, followed by global players such as CNH Industrial, Kuhn Group and John Deere, etc.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments and countries  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on growth potential of the market
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry



1. Introduction                                                                                     

          1.1 Research Methodology                                                                     

          1.2 Scope of the Study                                                                          

          1.3 Assumptions                                                                         

2. Summary                                                                               

          2.1 Market Summary By Type                                                                          

3. Industry Dynamics                                                                            

          3.1 Drivers                                                                       

                   3.1.1 Growing access to subsidies and credits for Farm Machinery in Asia       

                   3.1.2 Push for agriculture mechanization from policy makers                        

                   3.1.3 Focus to increase cropping intensity                                                 

                   3.1.4 Dwindling agriculture labourers due to Urbanization                              

          3.2 Restraints                                                                   

                   3.2.1 Diminishing area under agriculture                                                    

                   3.2.2 Increased number of fragmented landholding in Asia                                     

                   3.2.2 Consolidating farmland under contract farming & co-operatives              

          3.3 Opportunities                                                                        

                   3.3.1 Growing emphasis on Precision farming                                            

                   3.3.2 Hill Agriculture                                                           

                   3.3.3 Gender friendly tools and Equipment                                                

                   3.3.4 Crop Specific Package of machines                                                  

          3.4 Porter’s Five Forces Analysis                                                                       

                   3.4.1 Bargaining power of Suppliers                                                         

                   3.4.2 Bargaining power of Buyers                                                            

                   3.4.3 Degree of Competition                                                         

                   3.4.4 Threat of Substitution                                                          

                   3.4.5 Threat of new entrants                                                                  

          3.5 Future Trends in the Industry                                                                      

          3.6 Value Chain Analysis                                                                        

          3.7 Industry Policies & Regulations                                                                    

          3.8 Market Innovations                                                                         

4. Market Size and Forecast                                                                             

          4.1 Tractors                                                                     

                   4.1.1 Utility Tractors                                                          

          Row crop tractors                                                          

          Garden & Orchard type Tractor                                                  

          Orchard Tractor                                                             

          Rotary Tillers                                                                 


          4.2 Plowing and Cultivating Machinery                                                                

                   4.2.1 Ploughs                                                          

                   4.2.2 Harrows                                                         

                   4.2.3 Cultivators & Tillers                                                              

                   4.2.4 Others                                                           

          4.3 Planting Machinery                                                                           

                   4.3.1 Seed Drill                                                                 

                   4.3.2 Planters                                                          

                   4.3.3 Broadcast Seeders                                                               

                   4.3.4 Transplanters                                                            

          4.4 Fertilizing Machinery                                                                         

                   4.4.1 Dry Fertilizer Spreaders                                                                  

                   4.4.2 Drop Spreaders                                                         

                   4.4.3 Rotary Spreaders                                                                

                   4.4.4 Others                                                           

          4.5 Harvesters                                                                           

                   4.5.1 Crop & Grain Harvestor                                                                  

                   4.5.2 Rootcrop Harvestor                                                             

                   4.5.3 Fruits and Vegetable Harvestor                                                                 

                   4.5.4 Threshers                                                                 

                   4.5.5 Others                                                           

          4.6 Haying and Forage Machinery                                                                      

                   4.6.1 Mowers                                                          

                   4.6.2 Conditioners                                                             

                   4.6.3 Tedders/inverters                                                                

                   4.6.4 Hay rakes                                                                

                   4.6.5 Balers                                                            

          4.7 Combines                                                                             

                   4.7.1 Corn Crop                                                                

                   4.7.2 Rice Crop                                                                 

                   4.7.3 Soybean Crop                                                           

                   4.7.4 Wheat Crop                                                              

                   4.7.5 Other Crops                                                             

          4.8 Sprayers                                                                    

                   4.8.1 Low Pressure Sprayers                                                         

                    Tractor Mounted Sprayers                                                  

                    High Clearance Sprayers                                                    

                    Trailer Mounted Sprayer                                                     

                    Truck Mounted Sprayer                                                     

                   4.8.2 High Pressure Sprayers                                                                  

                    Air Carrier Sprayers                                                 

                    Hand Operated Sprayers                                                    


          4.9 Irrigation Machineries                                                                       

                   4.9.1 Sprinkler Irrigation                                                               

                   4.9.2 Drip Irrigation                                                           

          4.10 Parts and Attachments                                                                    

          4.11 Other Agricultural Equipment                                                                      

5. Competitive Analysis                                                                                   

          5.1 Market Share Analysis                                                                      

          5.2 Growth Strategies of leading players                                                             

          5.3 Investment and Development Prospects                                                                 

                   5.3.1 Investment in past five years                                                          

                   5.3.2 Investment Opportunities                                                               

          5.4 Competition Pattern                                                                         

                   5.4.1 Concentration Ratio                                                             

                   5.4.2 Industry Competition                                                           

          5.5 Price Trend Analysis                                                                         

                   5.5.1 Product Classifications and Their Prices                                    

                   5.5.2 Factors Influencing Prices                                                               

6. Company Profiles                                                                              

          6.1 AGCO Corp.                                                                          

          6.2 Agrifac Machinery                                                                  

          6.3 Alamo Group Incorporated                                                                         

          6.4 AMAZONEN-Werke H. Dreyer GmbH & Company KG                                       

          6.5 ARGO SpA                                                                            

          6.6 Bucher Industries AG                                                                        

          6.7 Changzhou Dongfeng Agricultural Machinery Group                                          

          6.8 China National Machinery Industry Corporation                                                        

          6.9 Claas KGaA mbH                                                                   

          6.10 CNH Industrial N.V                                                                         

          6.11 Daedong Industrial Company Limited                                                          

          6.12 Deere and Company                                                                      

          6.13 Escorts Limited                                                                    

          6.14 Exel Industries SA                                                                          

          6.15 Foton Lovol International Heavy Industries Company Ltd.                              

          6.16 Iseki & Co. Ltd.                                                                   

          6.17 JCB Limited                                                                         

          6.18 Kubota Corporation                                                                       

          6.19 Kuhn Group                                                                        

          6.20 Kukje Machinery Company Limited                                                    

          6.21 Kverneland Group                                                                          

          6.22 Mahindra & Mahindra Ltd.                                                                         

          6.23 Netafim Limited                                                                   

          6.24 Same Deutz-Fahr Deutschland Gmbh                                                           

          6.25 Shandong Shifeng Group Company Limited                                         

          6.26 Tetra Laval International SA                                                                      

          6.28 Valmont Industries Incorporated                                                                

          6.29 WORLD Group Company Limited                                                                

          6.30 Yamabiko Corporation                                                                    

          6.31 Yanmar Company Limited                                                                         

          6.32 ZETOR TRACTORS