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Published January, 2020
U.S. Agriculture Tractors Market- Size, Trends, Competitive Analysis and Forecasts (2019-2024)

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Mechanization in agriculture which began during the early 20th century in the U.S. led to extensive changes in agriculture. It reduced the dependence on farm laborers, allowing fewer people to farm more. Mechanization involved the use of Tractors, combines, harvesters, and other farm machines. The farm tractor has been the most important technological components of modern agriculture in the United States. Its development in the first half of the twentieth century fundamentally changed the course of farm work in the U.S. Farm tractors also transformed the structure of rural America, allowing farm laborers to switch over to the rapidly booming manufacturing and service sectors of the country. The sales of tractor market have been steady in the U.S., although large tractors with multifunctional properties are favored more over small tractors. The U.S. agriculture tractor market is forecasted to grow at a CAGR of XX% during the period 2019-2024.

Innovations in tractor design and technology are not only driving the sales of the tractor but also aiding farming’s evolution. Crop yield monitors and GPS field navigation allow farmers to map crop yield and check soil quality. Advances in tractor industry such as self-steering tractors, automated no-till farming help in improving agricultural efficiency and better crop management, further pushing its sales. Subsidies for farm equipment from Government to push mechanization in agriculture is another demand driving factor of the market.

The market has been segmented based on the-

End applications- Utility, Row crop, Garden type, Orchard type, Rotary tillers, and Implement carriers.

Horse Power- Below 40 HP, 40 HP-100 HP and Above 100 HP

Wheel Type- Two Wheel and Four Wheel

Competitive Landscpae

Deere and Company, CNH Global NV, Mahindra & Mahindra Ltd., AGCO Tractor, Massey Ferguson, and Escorts are a few key players in the market. Investments in innovations, research and developments, strengthening the distribution network are major strategies adopted by key players.

Key Deliverables

  • Market trends since 2015 and five-year forecasts of market growth 
  • Detailed analysis of the micro and macro elements influencing demand trends
  • Identifying opportunity spaces across segments  
  • Supply & demand side trend and analysis
  • Price trend analysis, investment prospects and competition pattern
  • Insights on the growth potential of the market
  • Detailed analysis of major producers covering financial investments & strategies adopted
  • Competitive landscape of the industry

 

1. Introduction                                                                                     

          1.1 Research Methodology                                                                     

          1.2 Scope of the Study                                                                          

          1.3 Assumptions                                                                         

2. Summary                                                                               

3. Industry Dynamics                                                                            

          3.1 Drivers                                                                       

                   3.1.1 Growing access to subsidies and credits for Farm Machinery in Asia                 

                   3.1.2 Push for agriculture mechanization from policy makers                        

                   3.1.3 Focus to increase cropping intensity                                       

                   3.1.4 Dwindling agriculture laborers due to Urbanization                               

          3.2 Restraints                                                                   

                   3.2.1 Diminishing area under agriculture                                           

                   3.2.2 Increased number of fragmented landholding in Asia                           

                   3.2.2 Consolidating farmland under contract farming & co-operatives    

          3.3 Opportunities                                                                        

                   3.3.1 Growing emphasis on Precision farming                                            

                   3.3.2 Hill Agriculture                                                           

                   3.3.3 Gender friendly tools and Equipment                                                

                   3.3.4 Crop Specific Package of machines                                                  

          3.4 Porter’s Five Forces Analysis                                                                       

                   3.4.1 Bargaining power of Suppliers                                                         

                   3.4.2 Bargaining power of Buyers                                                            

                   3.4.3 Degree of Competition                                                         

                   3.4.4 Threat of Substitution                                                          

                   3.4.5 Threat of new entrants                                                                  

          3.5 Future Trends in the Industry                                                                      

          3.6 Value Chain Analysis                                                                        

          3.7 Industry Policies & Regulations                                                                    

          3.8 Market Innovations                                                                         

4. Market Size and Forecast                                                                             

          4.1 Market Share, By Types                                                                   

                   4.1.1 Utility Tractors                                                          

                   4.1.2 Row crop tractors                                                               

                   4.1.3 Garden Tractor                                                          

                   4.1.4 Orchard Tractor                                                                  

                   4.1.4 Rotary Tillers                                                            

                   4.1.5 Others                                                           

          4.2 Market Share, By Horse Power                                                                    

                   4.2.1 Below 40 HP                                                             

                   4.2.2 40 HP-100 HP                                                           

                   4.2.3 Above 100 HP                                                           

          4.3 Market Share, By Wheel Type                                                                     

                   4.3.1 Two Wheel                                                               

                   4.3.2 Four Wheel                                                              

5. Competitive Analysis                                                                                   

          5.1 Market Share Analysis                                                                      

          5.2 Growth Strategies of leading players                                                   

          5.3 Investment and Development Prospects                                                                 

                   5.3.1 Investment in past five years                                                          

                   5.3.2 Investment Opportunities                                                               

          5.4 Competition Pattern                                                                         

                   5.4.1 Concentration Ratio                                                             

                   5.4.2 Industry Competition                                                           

          5.5 Price Trend Analysis                                                                         

                   5.5.1 Product Classifications and Their Prices                                             

                   5.5.2 Factors Influencing Prices                                                               

6. Company Profiles                                                                              

          6.1 AGCO Corp.                                                                          

          6.2 Claas KGaA mbH                                                                   

          6.3 CNH Industrial N.V                                                                           

          6.4 Deere and Company                                                                        

          6.5 Deutz-Fahr                                                                           

          6.6 Escorts Limited                                                                      

          6.7 Kubota Corporation                                                                         

          6.8 Kuhn Group                                                                          

          6.9 Mahindra & Mahindra Ltd.                                                                           

          6.10 Tractors and Farm Equipment Ltd.                                                              

          6.11 Yanmar Company Limited                                                                         

Appendix                                                                                   

          Sources                                                                           

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